Pr Materials

Writing for journalists and bloggers takes a different approach to other styles of writing, so it's important to get it right. From clear and captivating press releases - of both the serious and more irreverent type - to fun media mailers, Eloquent Ink is an experienced and trusted pair of hands when it comes to copywriting support for your PR efforts. 

 
 

Creating press materials and media mailers

Creating press materials for the Virgin Holidays press office meant a license to have fun with writing too. See how we launched Virgin Holidays Cruises to the media with a cheeky quiz and told the press just why a Virgin Holidays cruise was the way to go... 

 

PR Writing across a variety of styles and tones

With a staggering portfolio of nine hotel brands and over 1000 hotels around the world, Starwood Hotels & Resorts is a powerhouse on the international hotel scene. With brands such as W Hotels, Sheraton, Westin, St Regis and Luxury Collection each owning a distinct tone of voice, writing press materials for Starwood's hotels was a good way to keep life varied and writing skills tip top.

 
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writing press releases

The authors over at For Dummies know a thing or two about simplifying a subject too. Read examples of how new book releases were supported with press releases for A Dad's Guide to Pregnancy For Dummies, Beekeeping For Dummies, Ukulele For Dummies and the For Dummies 20th-Anniversary Roadshow.