Writing for journalists and bloggers takes a different approach to other styles of writing, so it's important to get it right. From clear and captivating press releases - of both the serious and more irreverent type - to fun media mailers, I’m a trusted pair of hands when it comes to copywriting support for your PR efforts.
Creating press materials and media mailers
Creating press materials for the Virgin Holidays press office meant a license to have fun with writing too. See how I helped launched Virgin Holidays Cruises to the media with a cheeky quiz and told the press just why a Virgin Holidays cruise was the way to go...
PR Writing across a variety of styles and tones
With a staggering portfolio of nine hotel brands and over 1000 hotels around the world, Starwood Hotels & Resorts is a powerhouse on the international hotel scene. With brands such as W Hotels, Sheraton, Westin, St Regis and Luxury Collection each owning a distinct tone of voice, writing press materials for Starwood's hotels was a good way to keep life varied and writing skills tip top.
writing press releases
The authors over at For Dummies know a thing or two about simplifying a subject too. Read examples of how new book releases were supported with press releases for A Dad's Guide to Pregnancy For Dummies, Beekeeping For Dummies, Ukulele For Dummies and the For Dummies 20th-Anniversary Roadshow.